Demand-Driven Job Creation in B2B Sales & Lead Generation

This program trains marginalized youth aged 18-35 in Nairobi County for entry-level sales roles in the Business Process Outsourcing (BPO) sector.

Digital and Online Work

ABOUT THE PROGRAM
The program has built a training program (“Hodi Academy”) that facilitates the employment of young people from marginalized and disadvantaged backgrounds as entry-level Sales Representatives and Business Development Representatives (BDRs) in the Business Process Outsourcing (BPO) sector.

After the 3-month training program graduates are eligible for employment at Hodi, as well as in other sales roles both within Kenya and through remote work internationally. The training program is designed to address the skills gap in the market, providing both Hodi and other employers with polished business development professionals who are ready to contribute.

The training includes building the following skills:

  • Sales and Marketing skills (including market research, copywriting, objection handling among others)
  • Professional skills (including basic skills like professional communication, time management, and feedback.)

The trainees are also supported in Curriculum Vitae (CV) review and interview readiness.
The Academy also has a mentorship module that is key in enabling the graduates to understand the job market and develop career plans that will be key in their growth process.

WHO QUALIFIES?
The program is open to young people aged between 18 and 35 years.

GEOGRAPHICAL LOCATION
The program is operating in Nairobi County. 

ABOUT THE IMPLEMENTATION PARTNER
Hodi is a Kenyan Business Process Outsourcing (BPO) firm that hires, trains, and deploys Kenyan talent to support global companies with sales prospecting and lead generation. Its objective is to create an environment where its employees are challenged to learn and grow while delivering exceptional work to global clients. They get exposure to a number of industries and learn transferable skills that will benefit them throughout their careers and best of all; they learn those skills experientially by working on real client engagements. By encouraging a culture of excellence, it intends to make Kenya a globally respected BPO destination. 

The Apprentice BDR role at Hodi includes 2 weeks of training and a 3-month apprenticeship in Nairobi, focusing on skills in business development and client outreach. Successful apprentices may secure a permanent role or advance into positions like Account Executive.  As a BDR, you...

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